About Us

We are an established family run cake decorating supplies shop and cake bakery (Cameo Cupcakes) based in Derby city centre. We employ a team of experienced staff that are always on hand to offer you help and advice with your cake making needs, and are also available to make cakes for you. Our staff has nearly 100 years combined sugarcraft knowledge! We carry a wide range of stock both in store and online and our shop is open 6 days a week.

We pride ourselves on providing excellent personal service and producing a quality product with a good selection of flavours. We personally deliver cakes and cupcakes all around Derbyshire and we also supply several outlets in Derby with wholesale cakes so our big oven is always on!

Thank you for supporting a local business that works hard to please you.

Michelle & David

Meet the Team


David’s role includes purchasing stock, updating the website, managing online sales, edible icing prints, accounts and admin etc. amongst the many other things that involves running a busy shop.


Michelle’s main role is cake decorator but also takes care of business development, website updates for the cakes involving cake pricing, advertising and events and organising workshops.

Heather, Gillian and Tracey

These are our main shop sales team happy to help you in store with all your enquiries. They also take care of shop window displays, product layout, unpacking and checking off orders, packing of online sales orders etc.etc.